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Meet Joe – Our fearless leader.

Don’t let this photo fool you – behind that smile is the ultimate multi-tasker. Just visit our store and watch Joe help several customers at the same time, he is constantly on the move! The easiest way to find him in the store? Listen for his laugh!

Our History

1973 - The Beginning

Rod and Celia Heckathorn began repairing radio and television sets in the garage of their family home. Rod ran service calls in the evenings, often taking along one of his children for assistance. Rod and Celia expanded into appliance sales and purchased the building located at 217 Central Ave NE, Orange City (the current home of Casualty Insurance). It truly was a family run business with their son Dan planning to join. Following the tragic death of their son Dan in 1999, Rod and Celia hired a local college student named Joe Poppema to help with deliveries and service. After graduating from college, Joe began working full time for Rod and Celia May, 2000.

2002 – The Purchase

Rod and Celia approached Joe about purchasing the business fall of 2002. Joe’s love of the appliance industry and people led him to take the leap into business ownership. Joe and Gina Poppema purchased the business in November, 2002. Rod and Celia had served the Orange City area for 29 faithful years.

2009 - The Expansion

Ribbon Cutting for Joe’s TV & Appliance in our new showroom at 223 Central Ave NE, downtown Orange City. Same great business, just new location and name recognizing Joe at the helm. The new showroom has 3x the floor space. Brands were added and the business grew, but Joe remained committed to service. Two full time service technicians were added over the years, allowing Joe to stay in the store with customers.

Joe’s TV & Appliance Crew

We have a great staff committed to serving you, no matter what the budget, need or dream. Come visit us! We have a lot of fun and laughs in our store, but we can get down to business – we promise!

Owner, Operating Systems
& Customer Support


  • Started at Rods: 2002
  • Favorite Activity: Cheering for kids at sporting events (sometimes too loudly)
  • Flight Attendant: what she wanted to be when she “grew up”
  • Favorite Movie: McFarland, USA
  • Bucket List Travel: Netherlands
  • Favorite Quote: “You can’t run your business based on complaints, but if an injustice was done you need to make it right”

Owner, Sales Manager &
Customer Support


  • Started at Rods: 1999
  • Favorite Activities: Hunting, Fishing, Pickleball
  • Favorite Music: 80’s rock; Def Leppard
  • Feed Sales Rep: what he wanted to be when he “grew up”
  • Catch Phrase: “Better than I deserve” and “You’re Golden”
  • Favorite Quote: “You can’t fix stupid”

Delivery Crew & Built in Specialist

Van Beek

  • Started at Joes: 2016
  • Likes: Vanilla Ice Cream
  • Favorite Activity: Woodworking
  • Favorite Music: Country
  • Instrument in Grade School: Trumpet, does not play anymore
  • Bucket List Travel: Home

Customer Experience,
Bilingual Spanish Specialist


  • Started at Joes: 2021
  • Likes: CrossFit & taking kids to the park
  • Favorite Music: Pop, Hip-Hop, Pop Latino
  • Bucket List Travel: New York, Hawaii, Paris
  • Catch Phrase: Contestame!
  • Fun Facts: High School Wrestler; married high school sweetheart; always smiling

Customer Experience,
Bilingual Spanish Specialist


  • Started at Joes: 2021
  • Likes: Watching TV and Doing Nothing
  • Favorite Music: Mexican music, Peso Pluma, Grupo Frontera - TULUM
  • Wife & Mother: what she wanted to be when she “grew up”
  • Bucket List Travel: Spain, Jamaica, New York, Florida
  • Catch Phrase: Really?

Delivery Crew & Built in Specialist


  • Started at Joes: 2013
  • Likes: Mint Chocolate Chip Ice Cream
  • Favorite Music: Into the West, Annie Lennox
  • Professional Golfer: what he wanted to be when he “grew up”
  • Instrument in Grade School: Trombone, does not play anymore
  • Bucket List Travel: Golf Tournament in Ireland

Delivery Crew


  • Started at Joes: 2021
  • Likes: Cookie Dough Ice Cream & Reese’s Peanut Butter Cups
  • Dislikes: All household chores
  • Rendering Truck Driver: what he wanted to be when he “grew up”
  • Instrument in grade school: Saxophone, does not play anymore
  • BBucket List Travel: Netherlands

Delivery Crew & Handyman


  • Started at Joes: 2017
  • Likes: Butterscotch Ice Cream Sundae
  • Favorite Activity: Woodworking
  • Fireman: what he wanted to be when he “grew up”
  • Instrument in grade school: Piano, still plays some
  • Bucket List Travel: South Texas

Delivery Crew & Warehouse Specialist

Van Engen

  • Started at Joes: 2023
  • Likes: Cookies & Cream Ice Cream
  • Favorite Activity: Travel – just returned from a recent trip to Europe
  • Favorite Music: Classic Rock
  • Instrument in grade school: Cello, does not play anymore
  • Bucket List Travel: Italy

Service Technician,
Bilingual Spanish Specialist


  • Started at Joes: 2022
  • Favorite Activities: Smoking (BBQ) meats & making salsa
  • Dislikes: Washing Dishes
  • Favorite Music: Tuesday’s Gone, Lynyrd Skynyrd
  • Lead Guitarist for Def Leppard: what he wanted to be when he “grew up”
  • Favorite Quote: “What we do in Life echoes in Eternity” – Maximus (Gladiator), Marcus Aurelius

Delivery Crew &
Inventory Specialist


  • Started at Joes: 2015
  • Likes: Double Chocolate Xtreme ice cream
  • Favorite Activity: Hunting
  • Dislikes: Painting
  • Doctor: what he wanted to be when he “grew up”
  • Bucket List Travel: Alaska

Delivery Crew


  • Started at Joes: 2014
  • Likes: Strawberry Ice Cream
  • Favorite Activity: Camping at Yankton
  • Dislikes: helping with Laundry
  • Instrument in grade school: Trombone, does not play anymore
  • Favorite TV Show: Seinfeld

Lead Service Technician


  • Started at Joes: 2016
  • Dislikes: Washing Dishes
  • Police Officer: what he wanted to be when he “grew up”
  • Favorite Movie: Remember the Titans
  • Bucket List Travel: Alaska
  • Fun Facts: Ran the 400m hurdles in high school

Marketing Specialist


  • Started at Joes: 2023
  • Likes: Salted Caramel Ice Cream, It’s Your Churn
  • Dislikes: Dusting
  • Favorite Activities: shopping, loves to find deals
  • Bucket List Travel: Hawaii
  • Fun Facts: Real Estate Agent with Epic Realty and stellar radio voice

Warranty & Pricing Specialist


  • Started at Joes: 2012
  • Favorite Activities: Running
  • Favorite Music: Christian, Anne Wilson
  • PE Teacher: what she wanted to be when she “grew up”
  • Instrument played in grade school: clarinet, does not play anymore
  • Favorite Movie: A Christmas Story

Television, Service, & Parts Specialist


  • Started at Rods: 2005
  • Likes: Mint Chocolate Chip Ice Cream and walking
  • Dislikes: cleaning household drains
  • Favorite Music: Skillet, Psycho in My Head
  • Pilot with Jet Service: what he wanted to be when he “grew up”
  • Bucket List Travel: Masters Tournament, Augusta National Golf Club

Customer Experience Specialist


  • Started at Joes: 2011
  • Favorite Activities: spending time with loved ones, time at the lake, cleaning
  • Meteorologist: what she wanted to be when she “grew up”
  • Favorite TV show: little House on the Prairie
  • Catch Phrase: “For the Love” or “Oofta”
  • Fun Fact: Eats pickles often in the evening as a bedtime snack